PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER, HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK SHOP

Penelitian ini bertujuan mengetahui pengaruh viral marketing, celebrity endorser, harga, service quality terhadap keputusan pembelian pengguna TikTok Shop.Penelitian dilaksanakan karena fenomena kenaikan aktivitas belanja online masyarakat Indonesia yang tidak sebanding dengan pertumbuhan digitalisasi UMKM karena sulitnya bertahan di ekosistem digi

ABSTRACT Fusarium wilt, a vascular wilt caused by F.commune, has been a serious problem for the lotus.Although some F.commune isolate genomes have been sequenced, little is known about the genomic information of the strain that causes Fusarium wilt of aquatic plants.In this study, the genome of F.commune FCN23 isolated from lotuses in China was seq